PEN04: From Sea to Dish - Intelligent Traceability for a Sustainable Ocean

In today's conscious consumer market, the story behind seafood matters more than ever. Chefs, distributors, retailers, and everyday consumers increasingly demand transparency about their seafood's journey - yet the current landscape of information is fragmented, technical, and largely inaccessible.  

While traceability systems exist, they often fail to transform complex data into meaningful insights that can inform purchasing decisions or facilitate clear communication across the supply chain.  

The aim is to, design an intuitive and engaging prototype (app, website, QR code system, digital panel, or other innovative solution) that reveals the complete journey of seafood products - from harvest to table.  

The solution must transform complex traceability data into compelling, easily understood visualizations, incorporate environmental sustainability metrics (carbon footprint, fishing method impacts), highlight social responsibility indicators (fair labor practices, community benefits), present nutritional information in a user-friendly format, be accessible to non-specialists while maintaining data integrity, utilize real-world data as the foundation of your prototype, bridge the gap between technical traceability systems and practical consumer use.

Design an intuitive and engaging prototype (app, website, QR code system, digital panel, or other innovative solution) that reveals the complete journey of seafood products - from harvest to table.

A digital representation of the journey, from catch/production (aquaculture) to consume.

- Capture point, boat, type, Aquaculture production.
- Discharge
- Transport
- Retail

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- To respond to a major social or environmental problem
- To learn and develop my skills through collaborative experience
- Contributing to innovation in the maritime sector

Data analyst; IT developer; UX/UI; Specialist in Sustainability/Marine Sciences; Fisheries Specialist