SAL06: Beach Benefit: Marketing for Cleaner Shores

Develop a solution that turns beach litter collection into an attractive marketing opportunity for brands and local businesses. The proposed solution should:  Integrate marketing and waste collection, allowing brands to promote their products or services while contributing to beach cleanliness.  Be financially viable, utilizing low-cost or recycled materials.  Encourage community involvement, motivating beachgoers to participate.  Offer clear brand visibility and image enhancement, making it appealing for companies to support the project.  Ensure simple maintenance and replicability across various beach locations.

We aim to develop a digital interactive tool that combines beach cleaning with brand engagement. The project will involve a network of branded collection nets placed on beaches, where each net is linked to an app that tracks collected waste. Brands sponsoring the nets will gain visibility through digital leaderboards and interactive features, encouraging community participation in maintaining clean beaches.

Marketing Strategist: To develop branding and sponsorship strategies.

Product Designer: To conceptualize the physical collection nets and branding displays.

App Developer: To create the interactive platform and track waste collection.

Environmental Engineer: To ensure the solution is eco-friendly and effective.

Community Engagement Specialist: To design campaigns that involve locals and tourists.